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Why
Direct Mail?
Why
direct mail? The answer is simple: Direct mail is the most
cost-effective advertising medium available. With direct
mail, you speak directly to the customers and prospects
most likely to engage your services. This means your marketing
dollars are at their maximum value – and that is an important
consideration in any economy, up or down.
According to the Direct Mail Marketing Association, the
medium has grown by greater than 9.7% annually over the
last six years. These incredible gains were had while other
advertising vehicles like television, radio and newspaper
advertising were flat or declining significantly. What is
the lesson? Casting a wide net through broadcast messaging
doesn’t always yield the kind of results companies need
to justify the large marketing budgets broadcast ads require.
Conversely, direct mail is a one-to-one channel. It allows
you to target specific individuals who have a need for your
product, increasing the likelihood of making a sale. It
also helps you build lasting customer relationships that
result in repeat business. It is simply the best way to
reach selected prospects. And it can be a compliment to
your overall marketing mix.
With direct mail, you are able to hone an offer and target
it to exactly the kinds of prospects and customers you know
are most likely to respond. You are guaranteed an impression
– everyone checks his or her mail. Moreover, costs accumulate
only on a piece-by-piece basis; not a dollar is lost in
the great unknown of broadcast messaging.
Targeting the right customers and reaching out to them in
a consistent, professional and eye-catching way requires
a good deal of focus and expertise. Trying to manage the
process alone can distract you from your core business.
That’s why working in partnership with Talk Around Town
to start your neighborhood marketing campaign makes so much
sense.
We offer our clients a proven record of accomplishment of
success in direct mail marketing. We have the processes
and procedure in place to make it an effortless part of
your business. We help you think through and plan a successful
fulfillment methodology – so no interested prospect is lost
in the shuffle. In addition, our strategic focus means that
achieving the results you seek is our highest priority.
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