Talk Around Town distributes 7000 copies and
is printed quarterly. It is distributed by mail to new homeowners
right after they move into their new home in Comal and Hays
counties. It is also distributed in New Braunfels Chamber
of Commerce, Canyon Lake Chamber of Commerce, Buda Chamber
of Commerce, New Braunfels women Chamber of Commerce and at
the VFW center in Kyle. There are also distribution points
at all the advertisers’ locations, professionals (Realtors,
Title Companies, Doctors, and Dentists) and high traffic locations.
Why target new homeowners?
New Homeowners have no set
shopping or buying patterns.
They do not have a favorite restaurant, golf course, dentist,
plumber, hardware store, florist, spa, and auto repair shop
or clothing store. They do not know where to go for their
goods and services. If a business can successfully invite
a new homeowner to try their service, they might have a
good, steady customer for years to come
Both new businesses and established businesses can benefit
from early and repeated contact to all the new families
moving to the area. New businesses need to establish a presence
and can project stability effectively to this market.
Established businesses can highlight
their success to new homeowners.
New Homeowners replace lost
customers.
Businesses loses customers in a number of
ways, including attrition, increased competition, or customers
simply moving away.
New Homeowners are the Best
Consumers!
They purchase many things for their home, including furniture,
carpeting, decorating services, appliances, landscaping,
contracting services, vacation etc.,. Because many new homeowners
have children, all children’s products and services are
a great match. Because of their high income, they are likely
to be interested in high-ticket items like automobiles,
jewelry, fashion items, personal services, vacation spots
and gifts. They are also in need of professional services
from attorneys, medical and dental care providers. They
need financial services from accountants, banks, insurance
agents, and financial planners. They are more likely to
eat out at fine dining establishments, vacation, to travel,
and often need catering services.
Most importantly, with all these needs, new homeowners do
not have service providers picked out. Even getting referrals
from friends or neighbors can be difficult when you are
new to the neighborhood. In short, new homeowners have above
average income and great credit. They represent a priceless
targeted market you
Why Talk Around Town versus
other new homeowners services?
Speed - We
get the names of new homeowners from top notch sources and
are often in homes faster than competing services.
Repetition - Our
readers get a free subscription to our publication and are
thus exposed to your ad quarterly for at least two times
per contact.
Low Cost-Per-Contact - Your
ad will be direct-mailed to thousands of new homeowners
each quarter. Depending on the size of your ad, the "cost-per-contact"
of our service will range from a couple of cents to about
twenty cents. Compare our cost-per-contact with any other
"new homeowner" service!
Editorial - Our
publication is not just made up of advertising. We take
pride in a variety of interesting and informative articles
geared to help new homeowners "settle in."
Flexibility - You
have a variety of ad sizes and options, like four-color,
spot color, and placement with related editorial. Your marketing
plan will be designed for your budget and your goals.
Contact
us with any other questions you may have!
